| Inline History Since its inception in 1995, Inline has provided a full range of strategy-to-implementation marketing services to technology clients nationwide. Early clients included Fidelity Information Systems, Metavante, Star Systems, Jack Henry and Associates, Fiserv, Phoenix International, Intrieve, Citigroup and other financial services software companies. As the firm's reputation grew and its capabilities expanded, high-tech firms in other verticals including healthcare, government, higher education, security, retail and telecommunications joined the ranks as clients. Helping Clients Get "Unstuck" In working with many of these companies, we recognized a common denominator—they often came to us at the point at which they were "stuck" and were seeking Inline's expertise to help them develop strategies to move them forward. In most cases, we discovered that the companies were struggling with their fundamentals. For example, their messaging and positioning wasn't resonating with the prospects in their target market, or they were grappling with how to generate compelling content for thought leadership, or their sales and marketing programs weren't properly aligned with one another. In many instances, we found that the companies seeking our help had jumped straight to the tactics before ensuring that their essential sales and marketing communications fundamentals were solid. A Common-Sense Formula for Success—Inline Accelerator As a result, we developed a program called "Accelerator." Our experts guide clients through our step-by-step process that puts the right foundational elements in place, enabling clients to transform how they market themselves. As the "voice of reason" in today's noisy, complex sales and marketing environment, Inline Marketing Partners can help your company establish the sales and marketing fundamentals that are absolutely vital for increasing market share, growing revenue and achieving your business objectives. |
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