Jennifer Moorhead, Client Services Director

Possessing more than 15 year's experience in corporate marketing, Inline Senior Marketing Director Jennifer Moorhead brings strategic insight and a deep understanding of technology and software marketing to the firm's clients.

Moorhead is responsible for working with the firm's clients to develop integrated marketing communications programs that support their business objectives. Her expertise covers a wide range of disciplines, including brand management, positioning and messaging development, marketing plan development, public relations and M&A communications strategies.

Prior to joining Inline, Moorhead managed the marketing communications function for HTE, a publicly-held global software developer (now part of SunGard Public Sector). During her tenure, Moorhead was instrumental in due diligence and marketing assimilation activities for the brands and products of seven technology companies acquired while she served the organization.

Moorhead earned a Master's in Business Administration and Bachelor of Science degree in Marketing from the University of Central Florida.

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"Companies that want to affect change and make an impact on their markets need a layered, integrated approach to marketing. It starts with a sound strategy tied to business objectives, then a clear understanding of your audiences
and how to speak to them. Only then you are ready for tactics."

Copyright 2010 Inline Marketing Partners